BOOLU is a creative technologist building interactive and immersive experiences with code, electronics, and sound.
They explore the emotional and psychological tensions of the human experience with technology, examining memory, identity, and connection.
Their work asks the audience to become a participant: to explore their own hyperindividual relationship with everyday and emergent technologies like AI, smart devices, and digital replicas.
Their practice is driven by a desire to tell deeply human stories and build spaces for genuine empathy with technology as a medium.
They regard technology as a tool for intimate personal expression and communication — a way to explore vulnerability, memory, and identity. They want technology's presence to be felt emotionally and tactilely, inviting the audience to experience the human presence within the machine.
By designing interactive narrative-driven experiences, BOOLU challenges our modern relationship with technology as an isolating and profit-driven extraction tool. Instead of algorithms manipulating human attention, they reclaim code, hardware, and interaction to build empathy, connection, and reflection.
BOOLU is from Manila, Philippines and is based in Barcelona, Spain. They speak English, Tagalog (Filipino), and Spanish. They have an established career in technology and hold an MBA from a global top business school. They enjoy producing electronic music, adventure travel, and bouldering.